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Explore brandsFORM STUDIES
FORM STUDIESAN EXERCISE IN EVERYDAY PERSPECTIVE
Art & objectsConcept preview

FORM STUDIES

Everyday objects. A different perspective.

Create an art and stationery brand inspired by architectural forms. Use warm paper, ink black and bold geometric compositions. Begin with a numbered print collection.

Start with this direction

Illustrative $FORM ticker. No token has been launched.

A possible first chapter

The creative direction

Start with a clear point of view

Everyday objects. A different perspective. Define the customer, the use and the details that make the product distinctive.

Build a consistent visual identity

Carry the same palette, typography and tone through the collection and its presentation.

Prepare a focused first collection

Prints & paper goods. Review a physical sample and the real costs before taking orders.

Use real feedback for the next iteration

Keep the brief and the work. When selling is enabled, use actual customer feedback to guide the next release.