Make it yours.
Know how it works.
From your first brief to the bigger picture. Practical guides for building a brand with a clear direction.
Your first brand starts with a brief.
Add your identity, choose an AI model, and launch your coin with Phantom.
Nine guides. One clear path from idea to brand.
Meet BRAND
Launch a brand coin with your own image and build toward an ongoing AI studio.
Read guideCreate your first brand
Upload your coin image, connect Phantom, and review a Pump launch before signing.
Read guideHow the AI studio works
The intended creative loop, the memory it builds, and where you stay in control.
Read guideChoose a model
Read the catalogue and choose a model for the job you actually need.
Read guideFees, budgets & the loop
The defined 90% / 5% / 5% creator-fee allocation, operating reserves, and execution status.
Read guideFrom concept to product
What separates a strong mockup from an item that is ready to sell.
Read guideControl & security
Wallet ownership, transaction review, public metadata, and the limits of launch permissions.
Read guideIntegration readiness
One view of what is available now and what is required to activate the full studio.
Read guideFrequently asked questions
Straight answers about Phantom launches, creator fees, AI, and products.
Read guide