3 min read
Meet BRAND
Launch a brand coin with your own image and build toward an ongoing AI studio.
In this guide
A brand that keeps building
BRAND lets you prepare and launch a brand coin through Pump with your own name, ticker, description, and image. Your project can be a consumer brand, software, media, a service, a community, or another idea. Connect Phantom, choose an optional initial buy in SOL, and review the transaction before signing.
The longer-term goal is an ongoing AI studio funded by creator fees: 90% for the brand and AI, 5% for buying back and burning the brand coin, and 5% for buying back and burning $BRAND. The launch sets one BRAND-controlled treasury as creator. Fees accrue in Pump’s creator vault for that treasury; claiming them and applying the internal 90% / 5% / 5% policy are later work.
What you can do today
Make it yours
Enter your project details and upload a PNG, JPEG, or WebP coin image. The preview uses your uploaded image.
Prepare the launch
Add an AI brief and choose a model, connect Phantom, and choose the maximum SOL for an initial buy. Zero creates the coin without an initial buy.
Review and sign
Verify wallet ownership, review the simulated launch and fee information, then approve the transaction in Phantom. A launch is shown as confirmed only after server verification on the configured network.
Three things to keep distinct
| Thing | What it represents |
|---|---|
| Brand | The identity, audience, creative work, and product direction. |
| Brand coin | A Pump token created by a successfully confirmed launch transaction. A name, ticker, preview, or wallet connection alone does not create it. |
| Product | A physical or digital item with a defined purpose, an approved specification, pricing, and a reliable way to deliver it. |
A concept image demonstrates a creative direction. It is not proof that a product has been manufactured, purchased, or shipped. Likewise, the example studio activity describes a possible workflow rather than an AI job that ran for a customer.
Make the first decision small
Start with a name, a clear description, and an image you have permission to publish. Use the brief to explain your audience and what you want to build. You can launch a coin for any supported project category; a clothing collection is not required.