BRAND
Launch a brand

Phantom wallet

Your wallet is disconnected. Connect to share your public address with BRAND.

Connecting your wallet does not launch a coin or move funds. A future initial buy will require SOL for the purchase and transaction costs.

4 min read

Create your first brand

Upload your coin image, connect Phantom, and review a Pump launch before signing.

In this guide

Begin with a point of view

Bring a project name, ticker, public description, and a coin image you have permission to use. BRAND supports businesses, software, media, services, communities, and other projects. Use a browser with Phantom available and enough SOL for the chosen initial buy, network fee, and account-creation rent on the displayed network.

Example brief
Build a community for people who explore their city before work. Help us develop useful local guides, a friendly visual identity, and a small membership offer. Use electric blue and compact type. Avoid borrowed logos and claims we cannot support.

Work through the configurator

  1. Define the identity

    Enter the name, ticker, category, and description. Upload a PNG, JPEG, or WebP image up to 2 MB. The preview shows that image; no product mockup is required.

  2. Add the AI brief

    Describe your audience and what you want the brand to build. Choose the AI model for your brand before launching. These details prepare future AI work; selecting a model and launching do not start an AI job.

  3. Choose the initial buy

    Enter the maximum SOL for buying your new coin. Zero means create without buying. Network fees and account-creation rent are additional.

  4. Connect and verify Phantom

    Connect your wallet and sign the site’s ownership message. The server verifies a one-use challenge with an expiry. This message signature does not send a transaction or spend SOL.

  5. Review the launch

    Check the network, uploaded identity, wallet, creator treasury, initial-buy cap, and fee information. The server stores public metadata, constructs the transaction, and simulates it. A failed simulation or unavailable fee estimate prevents signing.

  6. Sign and confirm

    Approve the launch transaction in Phantom only after reviewing it. Wait for the server to verify the submitted transaction before treating the mint as launched. Rejection, failure, expiry, or an unresolved confirmation is not a successful launch.

Understand the review

The initial buy has a fixed 1% output tolerance. The transaction requests the reviewed token amount while keeping your maximum SOL spend unchanged; the actual buy can spend less. A network-fee estimate covers the network fee only. Account-creation rent is additional and must not be mistaken for part of that estimate.

The creator-fee recipient is the BRAND treasury shown in the review. Your connected wallet pays for the launch and receives any tokens from the initial buy. Fees accrue in Pump’s creator vault for the treasury; the launch does not configure three on-chain recipients or run fee claims, AI spending, buybacks, or burns.

If the launch cannot proceed

  • If configuration is unavailable, the operator must connect the required services before a transaction can be prepared.
  • If Phantom rejects a request or the account changes, reconnect the intended wallet and review a fresh preparation.
  • If the transaction expires before submission, prepare it again. If it was submitted, check its recorded signature before trying another launch.
  • If an atomic transaction exceeds Solana’s size limit, the operator needs a shorter durable metadata URL or a verified address lookup table. BRAND does not silently remove your initial buy.
Launch your brandUpload your image and prepare the wallet review.