4 min read
Fees, budgets & the loop
The defined 90% / 5% / 5% creator-fee allocation, operating reserves, and execution status.
In this guide
Start with funds that actually arrived
A BRAND launch sets a single BRAND-controlled treasury as the Pump creator. Trading creator fees accrue in Pump’s creator vault for that treasury; they are not automatically deposited into three wallets. Claiming those fees and applying the internal allocation below are later work. Trading volume, token valuation, unclaimed fees, and expected future fees are not available AI funding.
| Allocation | Purpose |
|---|---|
| 90% — Brand & AI operations | Fund the brand’s development, approved AI work, useful assets, and real physical or digital products. Operating costs and reserves belong inside this budget. |
| 5% — Brand coin | Fund buybacks and burns of the individual brand’s own coin. |
| 5% — $BRAND | Fund buybacks and burns of the parent platform token, $BRAND. |
The three allocations have distinct purposes. Transaction costs and execution reserves must be accounted for inside the appropriate allocation; they do not create an additional percentage. The amount allocated to a buyback is distinct from the eventual purchase amount, execution cost, and verified burn result.
Available is different from reserved
| Budget state | Meaning |
|---|---|
| Confirmed operating funds | The 90% brand and AI share of fees actually received and recorded, after reconciliation. |
| Committed or spent | Costs already incurred or obligations that must be paid. |
| Reserved for jobs | A maximum amount set aside for approved work that has not settled yet. |
| Operating reserve | Funds deliberately protected from new discretionary work. |
| Available for new work | Confirmed funds remaining after committed costs, job reservations, and the operating reserve. |
From $100 of received creator fees, $90 goes to the brand and AI operating budget, $5 to the brand-coin buyback and burn allocation, and $5 to the $BRAND allocation. Within the $90 operating budget, $20 is spent, $15 is reserved for approved work, and $25 is protected as an operating reserve. That leaves $30 for new work. Job reservations are released or settled when the outcome is known.
Let the budget set the pace
Before starting work, the planned studio checks both the task’s cost limit and the brand’s available budget. It should reduce scope, wait for replenishment, or ask for a decision if funds are insufficient. An open task must keep its reservation until the outcome is reconciled.
Lower fee income slows optional creative work. It must not erase an existing payment obligation or silently use funds reserved for another purpose. Higher fee income can support more approved work; it does not guarantee better products or token price appreciation.
Protect customer commitments
Customer payments, production costs, shipping, refunds, and other order obligations need their own reconciliation and reserves. A paid order must still be fulfilled or resolved even if creator fees stop. Customer order money must not be treated as freely available AI spending or buyback funds.